Purefitnessclub


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Purefitnessclub

Purefitnessclub

LINDA FULFORD    PR ACCOUNT WINS        FULFORD PR

Singapore - Fulford PR has retained the business for the Pure Group for second consecutive year and Beam Global for the sixth year running.

Fulford PR is responsible for the launch of Pure Group's Pure Fitness club in Singapore in April 2010. Its remit now includes driving awareness and managing publicity matters for the Group's two Pure Yoga clubs and for the overall Group in Singapore. Pure Fitness will also be launching its second club at Asia Square later in the year.

"We have found Fulford PR's knowledge and counsel pertaining to the local landscape invaluable. Pure is a fast-growing premium lifestyle brand, and PR is an integral component of our communications mix. We are looking forward to growing our relationship with the team," Conina Mui, regional marketing manager of Pure Group, said.

Beam Global Asia has also signed on with the agency for the sixth year. Fulford PR will continue to handle publicity for Beam Global Asia's brown spirits portfolio which includes leading single malt whiskies such as The Macallan and Highland Park, as well as cognac brand, Courvoisier.

"Beam Global Asia and Fulford PR have established a great working relationship since the first year of appointment in 2006. We've been very pleased with the results the agency has delivered in the past and look forward to another year of this successful partnership," Alex Yong, country manager, Singapore, Beam Global Asia, said. 

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SINGER COCO Lee was in town not just to prep for her gig tomorrow, but also to launch  the Pure Group’s first Pure Fitness club in Singapore at Knightsbridge (that new shopping place in Orchard Road), together with Bruce Rockowitz, chairman of the Pure Group and Colin Grant, CEO of the Pure Group.

According to Coco, her tour schedule requires her to “ensure that I’m in the best health and fitness condition, building my stamina to keep up with the demands of work. Pure Fitness allows me to do so with a wide range of fitness classes, state-of-the-art equipment and innovative techniques.”

Right. Whatever. I was too busy remarking about what an amazing bod she had – and really, she does. If you want to find out how to get a bod like Coco’s you can visit  www.pure-fit.com.

I’m still considering.