The golf clubs displayed at golf shops and pro shops are built to standardized specifications. If the customer doesn't fit those specs, the equipment won't fit the customer. Without the proper club fit, no golfer will reach optimal performance. It is a necessity for golfers to receive a custom club fitting, from a trained and experienced club fitter, before making a golf club investment.

A good professional club fitter will test the following seven interrelated variables during a custom fitting session: shaft length; lie angle; shaft flex; shaft type; grip size; golf club head design; and set make up. Each variable is briefly explained below:

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